World Liberty Financial: The Trump Family’s Cryptocurrency Venture and Its Controversies

BitTap
6 min readSep 5, 2024
Eric, Donald and Donald Trump Jr. (Desiree Navarro/WireImage)
Eric, Donald and Donald Trump Jr. (Desiree Navarro/WireImage)

In the ever-evolving landscape of cryptocurrency and decentralized finance (DeFi), few projects have garnered as much attention and controversy as World Liberty Financial. Backed by former U.S. President Donald Trump and his family members, this venture claims to revolutionize the global banking and financial system. However, it also faces numerous questions and challenges. This article delves deep into the origins, potential impacts, and controversies surrounding World Liberty Financial.

Project Background: An Ambitious Financial Revolution

The birth of World Liberty Financial marks the Trump family’s official entry into the cryptocurrency arena. Initially named “The DeFiant Ones” before rebranding to World Liberty Financial, the project claims to reshape the global financial landscape through decentralized finance technology.

In a video posted on the X platform (formerly Twitter) to his 90 million followers, Trump announced this ambitious plan, stating, “This afternoon, I will unveil my plan to ensure that the United States becomes the global capital of cryptocurrency. They want to strangle you and stop your business from developing, but we will not let this happen.”

The project is a joint initiative by Donald Trump, Donald Trump Jr., and Eric Trump, reportedly bringing together top talents in cryptocurrency, DeFi, finance, and technology, including figures like Steve Witkoff and Corey Caplan.

Eric Trump enthusiastically announced on the X platform: “Very excited to launch @WorldLibertyFi! A new era of finance has arrived.”

Project Objectives: Challenging the Traditional Financial System

At its core, World Liberty Financial aims to comprehensively innovate the current traditional banking and financial system, which it sees as lacking innovation, accessibility, transparency, and inclusivity. The project proposes to do this by providing financial solutions adapted to the needs of the 21st century. As a pioneering DeFi platform, World Liberty Financial claims it will redefine how people understand and interact with finance, offering a fair and accessible digital bank that challenges the status of the traditional banking system.

Donald Trump Jr. emphasizes that this is not a simple Memecoin, but a weighty financial platform committed to providing top-tier decentralized financial and banking tools while strictly adhering to relevant regulations to ensure user safety and gain legal status in the financial world.

Public Response: Rapidly Growing Interest

The official Telegram channel of World Liberty Financial has attracted nearly 250,000 subscribers in just a few days, a number that continues to grow, highlighting strong public expectations for changes in the banking and financial system. In a statement, the project team said: “This extraordinary milestone is a testament to the firm confidence of every supporter in our vision. Our team is working tirelessly behind the scenes to launch revolutionary innovations and redefine the DeFi field. Your trust and participation inspire us to push the boundaries of possibility every day. Thank you for embarking on this journey with us. Please stay tuned for exciting progress in the future!”

Controversies and Doubts: Token Distribution Raises Concerns

However, as more details about World Liberty Financial surface, the project has begun to face severe scrutiny and criticism. One of the most notable points of controversy is the project’s token distribution plan.

According to a draft white paper obtained by CoinDesk, a whopping 70% of World Liberty Financial’s WLFI tokens will be reserved for project insiders. This proportion far exceeds industry norms. For comparison, Ethereum’s Genesis block reserved only 16.6% of ether (ETH) for the Ethereum Foundation and early contributors. Bitcoin’s mysterious founder, Satoshi Nakamoto, is estimated to hold just over 5% of the total supply.

When asked if a 70% allocation to insiders is high, one source who advises early-stage projects replied: “LMAO. Nice joke, ser.”

This imbalanced token distribution has raised questions about the project’s true intentions. Many are beginning to wonder if World Liberty Financial is merely an attempt by the Trump family to cash in on their fame rather than build a truly innovative DeFi platform.

Technical Details and Security Concerns

World Liberty Financial claims it will be built atop Aave, a popular Ethereum-based lending platform. However, this choice has also raised some concerns. Experts point out that since Aave itself has experienced hacking incidents, a new platform built on it could become “the juiciest DeFi target ever” for hackers.

Furthermore, the project’s technical team includes members associated with Dough Finance, a crypto app that was recently hacked, further deepening concerns about the project’s security.

Legal Risks and Regulatory Challenges

World Liberty Financial also faces potential legal and regulatory challenges. The U.S. Securities and Exchange Commission (SEC) has been highly vigilant about cryptocurrency projects, especially those with tokens that could be viewed as unregistered securities.

To address this risk, World Liberty Financial has taken some precautionary measures. According to the draft white paper, WLFI tokens will be non-transferable, “All $WLFI will be non-transferable and locked indefinitely in a wallet or smart contract until such time, if ever, $WLFI are unlocked through protocol governance procedures in a manner that does not contravene applicable law.”

However, it remains questionable whether this approach is sufficient to avoid SEC scrutiny. Some industry insiders believe that even with these measures, World Liberty Financial could still be an “obvious target” for the SEC.

Political Impact: Potential Influence on Trump’s Electoral Prospects

The launch of World Liberty Financial has not only sparked discussions in the financial and technological spheres but could also impact Trump’s political prospects. Some cryptocurrency industry figures who support Trump warn that this project could negatively affect his electoral chances.

Nic Carter, a prominent figure in the cryptocurrency industry, stated on the X platform: “Is there something that we, as crypto Twitter, can collectively do to stop the launch of World Liberty Coin? I think it genuinely damages Trump’s electoral prospects, especially if it gets hacked (it’ll be the juiciest DeFi target ever and it’s forked from a protocol that itself was hacked). It’s also an obvious target for the SEC. At best it’s an unnecessary distraction, at worst it’s a huge embarrassment and source of (additional) legal trouble.”

Project Team’s Response

Facing various doubts, the World Liberty Financial team has been striving to defend the project. In a Telegram post, the team stated: “Our plan will speak for itself. The brightest minds in crypto are backing us, and what’s coming will make all doubters think twice.”

They also emphasized the project’s mission: “Our mission is crystal clear: Make crypto and America great by driving the mass adoption of stablecoins and decentralized finance. We believe that DeFi is the future, and we’re committed to making it accessible and secure for everyone.”

However, whether these statements can allay critics’ concerns remains to be seen.

Industry Impact and Future Outlook

Regardless of whether World Liberty Financial ultimately succeeds, its emergence has undoubtedly brought new discussions and reflections to the cryptocurrency and DeFi industry.

On one hand, the Trump family’s entry could bring more mainstream attention and potential adoption to cryptocurrencies. Their involvement might attract traditional investors and ordinary people who were previously skeptical about cryptocurrencies.

On the other hand, if the project fails or encounters significant problems, it could bring negative impacts to the entire industry, deepening public distrust in cryptocurrencies and potentially triggering stricter regulations.

Conclusion

World Liberty Financial is a project full of controversy and uncertainty. It represents a bold combination of traditional political power and emerging financial technology, but also faces enormous challenges in terms of technology, legality, and credibility.

For investors and those closely following cryptocurrency developments, World Liberty Financial is undoubtedly a project worth continued attention. Its success or failure could have far-reaching implications for the entire industry.

However, given the many issues and doubts the project currently faces, potential participants should remain highly vigilant and carefully evaluate the associated risks. Meanwhile, regulators and industry experts also need to closely monitor the project’s development to ensure it does not pose potential harm to the financial system and investors’ interests.

Regardless of the final outcome, the emergence of World Liberty Financial marks a notable collision between cryptocurrency and traditional political forces, a collision that could reshape our understan

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Written by BitTap

BitTap is a cryptocurrency exchange offering Spot, Derivatives Trading and more.

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